Sublime
An inspiration engine for ideas
Rory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
The Vignelli Canon
The Vignelli Canon outlines fundamental design principles, emphasizing semantics, syntactics, and pragmatics, along with the importance of discipline, appropriateness, and visual power for effective and timeless design practices.
rit.edu
Mark Ritson
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker. Th... See more
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker. Th... See more
HOW DOES BRAND DIFFERENTIATION AFFECT YOUR BUSINESS? | Ethan Decker
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In