Sublime
An inspiration engine for ideas
brands and the behaviors around them are not rooted in reason but in emotion.
Bill Kenney • Conquer Your Rebrand
What people want today are trustworthy brands.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
No decision is made entirely rationally. Emotional disposition towards brand can give an advantage even when the product is out-featured or out-priced by competitors. Become more dependent on emotional ties.
Douglas Atkin • Amazon.com. Spend less. Smile more.
(Remember: legendary brands force a choice, not a comparison.)
Eddie Yoon • Snow Leopard
a strong brand identity
Benjamin Graham • The Intelligent Investor, Rev. Ed (Collins Business Essentials)
Low differentiation, low durability. Brand graveyard.