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Understanding the differences among the mental spaces of your audience segments will bring clarity to your design.

Indi Young • Mental Models

Mental Models

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(early adopters).

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Clients Have a Surprising Amount of Detail

TOM CRITCHLOW tomcritchlow.com

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build for yourself first. product building's not meant to be a selfless act.

Aravind Srinivas

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Well-Designed: How to Use Empathy to Create Products People Love

Cover of Well-Designed: How to Use Empathy to Create Products People Love

Uses This

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I want to emphasize that you should follow each topic through to its task-related conclusion.

Indi Young • Mental Models