Sublime

As Lars later told Steven Levy in In the Plex, “We sort of underestimated what we could do.”)

I researched the technology, then the opportunity, the business, the competition, the people, the financing, the history.

2. Parent CEOs push the company to grow and evolve. They take big risks for larger rewards.

I’d made something the world had never seen before, something useful, and I made it my way.

did eighty pitches to different venture capital firms. Eighty. All of them failed. Investors were scrambling to save the startups they’d already (over)invested in, and nobody was interested in funding pricey consumer electronics when the stock market was tanking, companies were going belly-up, and billions of dollars were flowing down the drain. Ti

Build a culture based on relationships rather than transactions.