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expertise.

David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

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Matthew Carey

@matthewcarey

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Anders Cederberg

@anderscederberg

several classic moments of truth in a typical retail and subscription customer lifecycle.

Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway

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Max

@macks

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Hansjoerg Schaechtelin

@hschaechtelin

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Scott Sanders

@sdsanders

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Darren Zal

@myco

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Jonah Svihus

@jonahsvihus