Sublime
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people have a general tendency to stick with their current situation.
Richard H. Thaler • Nudge: The Final Edition


Extremists are often following one another.
Cass R. Sunstein • Conformity
companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring.
Richard H. Thaler • Nudge: The Final Edition
"why the 'haves' come out ahead" and suggests that the resources and experience available to established and on-going groups provide an advantage in litigation.
Gerald N. Rosenberg • The Hollow Hope: Can Courts Bring About Social Change? Second Edition (American Politics and Political Economy Series)

“compensatory” strategy, since a high value for one attribute (big office) can compensate for a low value for another (loud neighbor).
Cass R. Sunstein • Nudge
defined contribution