Sublime

Invoke a strong sense of human agency and responsibility.

In short: show up.

Critique as a participant who is shaping the work. Be willing to do whatever task is required of you, whatever you are capable of, feed people, spread the word, write pieces, make art, listen, take action, etc. Be able to say: ‘“I invest my energy in what I want to see grow. I belong to efforts I deeply believe in and help shape those.”

THIS BOOK is a dare. It is a challenge not only to entrepreneurs but also to all those who want to change the game by creating platforms that share power and value with the people who give them life. It is an ode to the individual, who when she gets access to the resources she needs to create something becomes an innovative, irreplaceable producer.

Have a clear call to action. The most common calls to action invite members to register and start a discussion.

The skilled gatherer knows not only how to make people share and connect, but also how to make things fruitfully controversial.