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Hype became a dirty word, and longevity increasingly feels like a myth.
Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.
This beg
“Amazon is designed to commoditize products to the lowest common denominator of what they stand for,” Joey Zwillinger, Allbirds’s co-founder
Yiren Lu • Can Shopify Compete With Amazon Without Becoming Amazon? (Published 2020)
New arrivals - Beige Habilleur
beige-habilleur.com
We’d packaged each T-shirt in a clear vinyl bag the way Bape did. I always loved that part of the customer experience, as if each piece held artistic value and needed protection from the elements. On the front, we’d screen printed our web address, thehundreds.com. I wanted the customers to understand that they weren’t just buying a T-shirt. Like in... See more
Bobby Hundreds • This Is Not a T-Shirt
Hypebeast opens its first Hypegolf store in Japan
insideretail.asia
The Debrief | How Dupe Culture is Challenging Traditional Luxury
businessoffashion.comIn December, a fashion startup called Scarce started selling used luxury clothing in the form of mystery boxes, following in the footsteps of a British startup, Heat, which launched with the same concept in late 2019. Both companies claim they have managed to avoid a high return rate — one of the biggest potential pitfalls of a mystery box sales mo... See more