Sublime
An inspiration engine for ideas


Hype versus halo is a matter of strategy.
Hype means creating intense publicity and promotion meant to spur excitement and anticipation around a brandโs products or services. It is a preferred strategy across culture industries, from entertainment to food, music, art, design, fashion and luxury to consumer packaged goods and travel.
Hype means creating intense publicity and promotion meant to spur excitement and anticipation around a brandโs products or services. It is a preferred strategy across culture industries, from entertainment to food, music, art, design, fashion and luxury to consumer packaged goods and travel.
Hype vs Halo
My cofounder @homsiT and I are increasingly being asked for advice on how to build a *sustainable* consumer saas business.
Let me share some thoughts on the single most important concept we wish we knew before starting @readwise.
It's called ๐ CARRYING CAPACITY ๐
Daniel Doyontwitter.comHype Williams Boiler Room Set
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