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Appendix: the FUND Model
Bjørn Lomborg • Smart Solutions to Climate Change: Comparing Costs and Benefits
The Global Minotaur
ludvigsen.priv.noThe Future of Text: A 2020 Vision

We then apply these revenue multiples to Facebook’s revenue to arrive at an estimate of how the public markets would value Facebook.
Scott Kupor • Secrets of Sand Hill Road
It traditionally assumed that firms were independent, and so changes would be independent, and so their sizes and aggregate effects would be distributed normally.
W. Brian Arthur • Complexity Economics: Proceedings of the Santa Fe Institute's 2019 Fall Symposium
Premature retirement of capital is very expensive.
Bjørn Lomborg • Smart Solutions to Climate Change: Comparing Costs and Benefits
Second, under a social optimum perspective