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business objectives.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
We believe that we are on the face of the earth to make great products, and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant con
... See moreWalter Isaacson • Steve Jobs: The Exclusive Biography
I could not be a top 10% engineer so I choose the product :D. Also, I enjoyed customer meetings more and their needs.
Apple • Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking
Steve Jobs once said, “Design is how it works.”
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
See, Largan Precision doesn’t really care if their camera phone modules end up in iPhones or Galaxys or Lumias, or if they’re physically integrated by Foxconn or Quanta or Compal. They survive – and survive quite profitably – based solely on their ability to manufacture the best miniature cameras in the world. I remain convinced that the most succe... See more