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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkHolger Grefrath
@holger
Holmer Ehrenhauss
@holm
Andreas Harlander
@andreasharlander
Carlo Joerges
@carlojoerges
Jörg Schroth
@joergs
Joerg Sannwald
@josawa
Hansjoerg Schaechtelin
@hschaechtelin
Henning Breer
@henning