Sublime

Imagine buying the perfect pair of pants. Their hem length and bagginess were debated and voted on by their future wearers. Their fabric was sourced ethically, and you can look up the metadata of where it was milled. They have been minted on the blockchain, so if you resell them, the next buyer knows they’re legit. And instead of the pants pattern ... See more

Hip hop

One of the most misunderstood things about Supreme and its success is that for many, Supreme is strictly economic: it is the best, most consistent way to turn $60 and a morning of waiting in line into $120+. Today, that is easier than ever with Grailed being the watering hole for buyers and sellers.

Enter Madhappy, a new streetwear brand with a vastly different spin on the community aspect of Supreme. Unlike Supreme, Madhappy is built on a platform that is the opposite of exclusivity. Its products are not what it sells but what it stands for: the clothes serve as an entry point, naturally shareable products built around the three anchors of co... See more