Sublime

“Merch” is dead (allegedly) so people are really just going back to concept of apparel. Streetwear is no longer counter culture. Like running, it’s been a bit co-opted. Funny enough it’s the upstart running brands that have co-opted streetwear culture. Clothes are clothes outside of high fashion at this point. High fashion are “pieces” again In... See more

I won’t say who because I didn’t check on the publishing front when we were chatting, but by their own empirical evidence, a Lemaire bomber jacket won’t get you into Berghain but a Bottega (unbranded, unmarked) one will.

In order to protect exclusivity, stores had to commit to even larger buys, ordering more clothes than they could possibly sell. Then, when they couldn’t move the stuff, they’d return it. Thanks to the rise of fast fashion and the luxury market’s simultaneous attempt to keep up with its impossible pace, it all started to feel disposable. So detrimen... See more

3LAU turns to both the streetwear and fine-art industries for inspiration, because both of those worlds invert the mainstream music-industry model of low-margin ubiquity in favor of high-margin scarcity.

GOAT (#16) is a peer-to-peer marketplace for buying and selling authenticated streetwear and sneakers.