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An inspiration engine for ideas
Do remember design for the category.
Jenni Romaniuk • Better Brand Health eBook
They began with that strategy from day one: All successful low-price companies focused on low prices and high volumes from the very beginning. In many cases, they created radically new business model
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
company builders, not financiers. We
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
Experience has shown that it is difficult, if not impossible, for one part of the firm to create a strong “frontier expertise” reputation when the firm is already well known as a low-cost provider.
David H. Maister • Managing The Professional Service Firm
The Follow-Through
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
profit and money making to excess and self-indulgence.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Brand Awareness measurement
Jenni Romaniuk • Better Brand Health eBook
AIDA (Awareness–Interest–Desire–Action) or Ehrenberg’s ATR (Awareness–Trial–Repeat).