Sublime

Design for the category, analyse for the buyer, report for the brand.

The marketing of luxury goods requires a very intense level of commitment.

Funnel is a marketing hub for data designed to help marketing teams get control over their data to improve performance.

marketing activity needs these ingredients to lift prompted Brand Awareness:

brand attitudes can affect buyers, this only happens if the attitude is remembered.

From here, the focus has to shift from adding new customers to layering on more services and revenue opportunities with existing ones.

Heuristics

Peter Drucker.