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An inspiration engine for ideas
When a brand’s awareness score changes over time, it is easy to assume all category buyers are equally responsible.
Jenni Romaniuk • Better Brand Health eBook
- Competitive alternatives
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Can we become more valuable to our clients by being more systematic and diligent about listening to the market: collecting, analyzing, and absorbing the details of their business than does our competition?
David H. Maister • Managing The Professional Service Firm
Connecting their product's purpose with broader trends.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
The “marketecture” diagram:
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
“the Law of the Vital Few.”
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
S02 E04: Ana Andjelic, Strategy Executive and Author of "The Business of Aspiration"
youtube.comMarketing analytics platforms: