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Success Factors for a Premium Price Strategy
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
The impression of consumers that a product is available only in limited supply can create a stronger urge to buy.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
quality you bought endures long after you have forgotten the price.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler, “Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias,” Journal of Economic Perspective 5, no. 1 (1991): 193– 206, http://users.tricity.wsu.edu/~achaudh/kahnemanetal.pdf
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
The issue should less be one of what volume you manage than what results you accomplish with that volume—profitability, client satisfaction, or skill building.
David H. Maister • Managing The Professional Service Firm
market insight.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The most interesting finding thus far in neuro-pricing research is that price information activates the brain’s pain center
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
where competition has been intense, differences between firms practicing at different parts of the spectrum are readily identifiable.
David H. Maister • Managing The Professional Service Firm
are multibillion-dollar revenue companies, what matters is having: (1) the right strategy in the right market, (2) an A management team, and (3) financial discipline. The difference between an A and a B CEO produces an order of magnitude difference in the return.”