Sublime

The company's strategy is simple. Acquire small vertical software businesses with little competition, apply best practices from past experience and repeat as often as possible.

The single most important talent in selling professional services is the ability to understand the purchasing process (not the sales process) from the clients’ perspective.

Price is the most powerful indicator of a good’s scarcity

profitable. One major reason is that this “cost-plus ” approach has little or nothing to do with the value perceived by the customer, the most critical determining factor for setting a price. The “cost-plus” process takes neither the value to customer nor the resulting effects on volume into account.

In both repertoire and subscription markets, the most affected groups were non-buyers and smaller brands.

Three reasons explain why Aldi’s return on sales is more than double the returns of a traditional supermarket: higher efficiency , lower costs, and capital management

high price is seen as more likely to guarantee better quality than a low price, if a consumer has had a positive experience with a high-priced product before.

A prerequisite for successful luxury goods pricing is the skill to simultaneously set both the price and volume ex ante.