Sublime

“too many companies focusing on market share instead of profitable results.”3

Prestige, quality, and design are harder to put numbers on.

higher value to customer which supports higher prices.

quality you bought endures long after you have forgotten the price.

Price is the most powerful indicator of a good’s scarcity

of reliability, peace of mind, and convenience.

profit and money making to excess and self-indulgence.

We are constantly making decisions about whether something is worth our money, or trying to convince others to part with their money.

share the impact of the changes—whether positive or negative—evenly with your customers.