Sublime

The free-market spirit permeated the sweeping Telecommunications Act of 1996. Promoted with great enthusiasm by President Bill Clinton and his technophilic vice president, Al Gore, the legislation stripped away most of the market strictures that had defined the structure of the media industry since the Communications Act of 1934. It erased the

Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world

The basic thrust of all McLuhan-influenced media theory is that each new medium has some deep-seated tendencies, sometimes called “affordances,” that shape the messages it conveys in reliable ways.