Sublime

Times tech columnist: “Of course, it would have been impossible to predict the effects of the internet’s presence in our lives.” McLuhan: https://t.co/BEPYIQiLhU

When we talk about Canadians famous for analyzing new media, we often think of Marshall McLuhan first. With his koan “the medium is the message,” McLuhan synthesized his basic idea: Our tools, from electric light to television to phones, change not just how we communicate, but what we communicate about.