Sublime

On the secondary or resale market, the risk is lower, because the work has been market-tested.

Mugrabi family, reputed to own around six hundred Warhol

When gallerists are confident about demand for an artist’s work, they wouldn’t dream of surrendering it to the first comer or the highest bidder. They compile a list of interested parties so they can place the work in the most prestigious home. It’s an essential part of managing the perception of their artists.

brands. Don Thompson’s book The $12 Million Stuffed Shark does a great job of detailing how artists like Damien Hirst

Charles Saatchi has manipulated perceptions and gleaned headlines for work by artists he owns by inflating prices by the millions.