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Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Qualaroo or LeadConversion
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
consistency principle.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
To find the real benefit, ask yourself, So what?
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
read comments on forums and blogs (if a blog matches your ideal reader), or check out Amazon reviews.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Never be afraid to provide too much information.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
What they want to know is: What’s in it for me?
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Each bullet point should highlight a benefit you provide or a problem you avoid.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
facts and figures make them pay attention.