Sublime
An inspiration engine for ideas

If you want to know how to talk about your company—its product launches, in a crisis, or any other time—you call @lulumeservey
Sadly, her client roster is full. But, she publishes amazing writing on “going direct” that we can all use, and has share lots of her ideas here. Enjoy! https://t.co/V5KA1x0GtR

Comms teams are important and necessary, but not sufficient. Mission-driven startups need founder-led comms. Only a founder can be the chief evangelist for their company. By assuming that responsibility and using that power, you can change narratives, change minds, and change the course of history.
Pirate Wires • Inside Anduril’s Comms Strategy: 10 Rules for Mission-Driven Founders

Ezra Klein on Charlie Kirk:
“You can dislike much of what Kirk believed and the following statement is still true: Kirk was practicing politics in exactly the right way. He was showing up to campuses and talking with anyone who would talk to him. He was one of the era’s most effective practitioners of persuasion. When... See more

our best defense in chaos is a good offense:
Phyllis Kirk JD • Quantum Lite Simplified


Re: the Signal chat and The Atlantic article.
The minute I read the chat my very first thought was that Goldberg was specifically and deliberately included so that he would leak what he saw to the public. The idea was to let Europe know just how unhappy American leadership is with Europe's unwillingness to pull its... See more
