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Run clubs are now social clubs and also IRL dating apps, and new-gen running labels like Satisfy, Norda, Bandit, District Vision and countless others make fashion-forward clothing for people to run in and also to flex in at the coffee store after.
How Running Culture Reached Hip-Hop
The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.
Brian Chesky • Don’t Fuck Up the Culture
What’s more, runners , united by shared values of health, wellness, community, (and, it appears, a love for coffee) find belonging through club merchandise, echoing streetwear's role in group identification. Whether donning a club tee or socks, runners make a statement, akin to the streetwear movement, where personal expression leaves a mark on a l
... See moreSOTA • Running Culture Is the New Streetwear
The untold story of what fuels Michael Jordan's legendary fire
espn.com
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This 20-year-long Finnish study is wild:
Scientists looked at the risk of death and cardiac events in more than 2,000 Finnish sauna users over 20 years.
- People who used a sauna 2-3 times a week had a 24% lower risk of all-cause mortality.
- People who used a sauna 4-7 times a... See more
John LeFevrex.com