Sublime

An inspiration engine for ideas

AllPeopleCollectionsArticlesAudioBooksFilesHighlightsImagesLinksNotesTextTweetsVideosSocial

Legendary POVs have a simple architecture.

Eddie Yoon • Snow Leopard

look to complement them with customer insights generated from watching trends and innovations.

David Mattin • Trend-Driven Innovation

Management consultant

Timothy Butler • Getting Unstuck: A Guide to Discovering Your Next Career Path

There is confidence in remaining relevant for decades, but there is no arrogance.

David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Organizations that continue to focus and set priorities via a reliance on old demographic certainties about the type of customer they serve will fall behind the expectations of their customers—and lose out on the chance to win entirely new customers, too.

David Mattin • Trend-Driven Innovation

Hunter-gatherer curators constantly search the world for the most compelling and interesting things that should be shared.

Andy Stefanovich • Look at More: A Proven Approach to Innovation, Growth, and Change

brand journalism

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Thumbnail of The Illegible Margin: Profiting From the Gap Between the Map and the Territory

taylorpearson.me • The Illegible Margin: Profiting From the Gap Between the Map and the Territory

Instead of working on creating a radically different POV within a radically different category design as a strategy for growth,