Sublime
An inspiration engine for ideas
As ambassadors of aloha, Hawaiian women have been susceptible to the eroticization of their bodies and the insistent commodification of their aloha.
Adria L. Imada • Aloha America: Hula Circuits through the U.S. Empire
Hawaiians' authenticity as an autochthonous people was and is often tied to their relationship to land and ocean.
Adria L. Imada • Aloha America: Hula Circuits through the U.S. Empire
Commodified Hawaiian culture—the “luau,” the “hula girl,” and “aloha”—became part of the American vernacular and everyday life.
Adria L. Imada • Aloha America: Hula Circuits through the U.S. Empire
expectation of island hospitality.
Adria L. Imada • Aloha America: Hula Circuits through the U.S. Empire
“Honolulu Hula Sale”
Adria L. Imada • Aloha America: Hula Circuits through the U.S. Empire
Hawai‘i is a decidedly middlebrow,
Adria L. Imada • Aloha America: Hula Circuits through the U.S. Empire
aloha is a commodified product and service—the hospitality and love of Hawaiian people packaged and sold by a multinational, state-sponsored tourist industry—it is nevertheless insistently referred to as something elusive and noncorporeal: a “spirit,” a “warmth,” an “unseen force.”40