Sublime

Jobs’s basic operating principles have become the stuff of legend: (1) imagine a product that is “insanely great,” (2) assemble a small team of the very best engineers and designers in the world, (3) make the product visually stunning and easy to use, pouring innovation into the user interface, (4) tell the world how cool and trendy the product is

... See more

In the late 1970s, Jef Raskin, a pioneering technologist who was one of Apple’s earliest employees, sketched out a radical vision for the future of computing.

Computers, he argued, should work like home appliances. The ideal computer would require almost no learning curve or upkeep. You wouldn’t have to upgrade its operating system, say, or install ... See more

Most manufactured objects are quite simple, and even complex mechanical products are quitesimple when compared to most software and software-enabled products that can be compiled from over one million lines of code (compare this to a mechanical artifact of overwhelming complexity such as the space shuttle, which has 250,000 parts, only a small perc

... See more

My first proposal is that each software organization must determine and proclaim that great designers are as important to its success as great managers are, and that they can be expected to be similarly nurtured and rewarded. Not only salary, but the perquisites of recognition—office size, furnishings, personal technical equipment, travel funds, st

... See more

Brand and product designer Frank Chimero noted in a 2018 talk at the Substans Conference in Bergen, Norway, that “if we’re setting out to change the character of technology in our lives, we’d be wise to learn from the character of places.”*

I believe design is just good engineering. That’s why I tell my designers to always think like an engineer. So I set up really strict rules on how they are allowed to work. So for example, we’re only allowed to use six or eight colours in total, same with the typeface, we only write in lowercase with one font in a set of sizes that is in a system c

... See more