Sublime

A good Experience Architect sets the stage

Bruce Horn, one of the precocious teens recruited to test Smalltalk, would go on to join the LRG staff, where he contributed to Smalltalk. He later joined Apple and helped design the original Macintosh.109 By describing kids like Horn as a “‘hacker phenomenon,’”110 Kay inadvertently points to another impediment: their designs targeted an idealized

product development process, here’s our design process, our marketing process, our sales process.

We forced as many constraints on ourselves as possible: not too much time, not too much money, and not too many people on the team. That last point is important.

You make the product. You fix the product. You build the business.

The process of convincing someone to buy and use your product needs to respect the customer, needs to understand their needs at different points of the user experience.

Kessel went on a fact-finding mission to Silicon Valley, meeting with hardware experts from Apple and Palm and with executives from the famed industrial design firm Ideo.

We sought out the best of the best, and they created their own gravity—pulling in more and more talent.