Sublime

The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both

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Jony Ive is a design legend. These are his rules for designing products that people love: https://t.co/MLWJnd5lEJ

Apple's Design Secret. I found out how Apple and Steve Jobs built principles where product design can be insanely great. 10 design lessons from Steve Jobs that every designer must know (Genius Strategies): https://t.co/4ZQ6nJVMWz

“I think people think of design as how something looks. But that’s a superficial definition—it’s how something works,” says Airbnb co-founder Brian Chesky, who says he called Ive as soon as he saw his resignation announcement from Apple and asked to be one of LoveFrom’s first clients. Chesky, who studied at the Rhode Island School of Design, adds,... See more

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at

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If you'd like to make iconic designs, remember: Good artists copy. Great artists steal. "And we have always been shameless about stealing great ideas." — Steve Jobs https://t.co/9ZuyIwuRd2