Sublime
An inspiration engine for ideas
Given the same job, Bernays would lobby Congress for higher speed limits, making it more fun to own a Thunderbird. Rather than fight for a single season of sales, he would make the world more friendly to his product.
Rich Cohen • The Fish That Ate the Whale: The Life and Times of America's Banana King
The Assembly was led by the thirty-seven-year-old Alfred E. Smith, a seven-term veteran from the Lower East Side, son of an Irish mother and an Italian-German father, a vital cog in the Tammany organization who despite an eighth-grade education had demonstrated a political savvy that catapulted him ahead of a legion of better-educated, more seasone
... See moreJean Edward Smith • FDR
In an office, Ivy Lee was meeting with Charles M. Schwab, who was at the time one of the richest men in the world and chairman of the Bethlehem Steel Corporation, one of the largest shipbuilding steel companies in the world. Schwab was obsessed with finding ways to increase his company’s efficiency and, in his quest, decided to hire Ivy Lee, a cons
... See moreHowie, inside Morgan Stanley, would lose $9 billion on a single mortgage trade, and remain essentially unknown, without anyone beyond a small circle inside Morgan Stanley ever hearing about what he’d done, or why.