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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkKaufmann @ Fusion Festival | Turmbühne | 2024
soundcloud.comZettels June 2025
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docs.google.comMarkus Freise
@markusfreise
David Huber
@davhub
Hans Zimmer
@srbgn
Daniel Zieher
@danielzieher
Matthias Hartmann (Tagwerk-Berlin)
@tagwerk
