Sublime

San Francisco’s Unionmade boutique built a reputation with Americans by selling Japanese brands Kapital, Ships, and Beams Plus—only for Japanese select shops to look to the store for inspiration.

With these writings, Ishizu hoped to relay his conviction that Ivy fashion was not a fleeting industry trend but the path towards a noble way of life. Seeking to avoid the waxing and waning of so many previous fashion trends, he famously proclaimed, “I don’t make trends—I want to create new customs.”

Even two years into Project Runway’s existence, after it had become a massive success, Anna stood firm on her decision. Speaking at a conference, she said, “Resist any cheapening of the brand, however popular and lucrative it might be in the short term”—referring to Vogue passing on the show. “Vogue is not in the business of making entertainment