Sublime

“Many ideas grow better when transplanted into another mind than in the one where they sprang up.”

“nobody cares what a brand has to say about itself.”

The gold standard is always what’s best for the audience—the structure that is clearest and most efficient for a reader whose attention is being pulled in a million ways.

The interviews on Fresh Air sound conversational, or at least I hope they do.

Good hierarchy often goes unnoticed. Poor hierarchy draws unwanted attention.