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John Zeratsky • Make Time: How to focus on what matters every day
Brian Balfour is recognized as a growth expert. He has started and grown multiple VC-backed companies with millions of users and is the former VP of Growth at HubSpot. Brian runs a terrific blog discussing the latest growth strategies and techniques (http://www.coelevate.com) and leads masterclasses on the topic at http://www.reforge.com
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Sharing the “why” and advance access with influencers. Before launching any new version, they made sure to give the most influential evangelists—press, pundits, superfans—the “why” behind the new enhancements, giving new features more meaning.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Keir Whitaker
@keirwhitaker
I used identical metadata (title, description, tags) for both my podcast site and YouTube.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Marc and I are both huge fans of Steve Martin’s autobiography, Born Standing Up: A Comic’s Life. Marc highlighted one takeaway: “He says the key to success is, ‘Be so good they can’t ignore you.’” TF: Marc has another guiding tenet: “Smart people should make things.” He says: “If you just have those two principles—that’s a pretty good way to orient
... See moreTimothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Products built for high volume to drive relationships.
Daniel Priestley • Key Person of Influence
KPI Method. From a great pitch you will be able to publish powerful content, develop hot products, build a trusted profile and get others involved through partnerships.