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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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this dude swiped right 2 million times & got one date. he’s not just some unlucky guy, he is the norm.. like imagine the money he spent over five years, probably a small fortune. this is obvious but what’s actually nonobvious is that his behavior unlocked an entirely new revenue https://t.co/OYy0V50L1o
Guy Schmidt
@gschmd
Andreas Schiffmann
@aschiffmann
Jörg Schroth
@joergs
Gil C. Schmidt
@gilcschmidt
Felix Sch
@fesch