Sublime

“cash flow return on investment.”)

The 200–20 Rule

ethnographic and observational studies are often more insightful

Karim R. Lakhani, “The Core and the Periphery in Distributed and Self-Organizing Innovation Systems,” PhD dissertation, Sloan School of Management, Massachusetts Institute of Technology, 2006,

practitioners consider the magic number to be somewhere between five and eight bidders.

Digital engine at Mastercard

new

Professor Howard Raiffa’s maximum bid of others (or MBOO, pronounced “maboo”) analysis, which captures the fundamental trade-off in graphical form.

higher margin structure.