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Channels. How the business reaches its customers and delivers value to them—for example, through direct online sales, retail distribution channels, value-added resellers, company-owned storefronts, or affiliate programs.
David S. Rose • The Startup Checklist: 25 Steps to a Scalable, High-Growth Business
Essential Growth Channels [COPY THIS]
Essential Growth Channels So you’re ready to get serious about marketing your new product and getting in front of your target customer—where should you start? As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth Co. and has done it before at Atmos...
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idea. It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business. If you try for several but don’t nail one, you’re finished. So it’s worth thinking
... See moreGabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
How to go from 0 to $5M ARR profitably (step by step)
Here is every growth hack we used for each of our distribution channels:
- Organic Short-form content
- Influencer Marketing
- SEO
- Paid Ads
Organic Short-form conten... See more
(channel testing).
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
For consumer companies, there are only three growth “lanes” that comprise the majority of new customer acquisition:1. Performance marketing (e.g. Facebook and Google ads)2. Virality (e.g. word-of-mouth, referrals, invites)3. Content (e.g. SEO, YouTube)
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Over time, companies typically layer on additional lanes (e.g. Thumbtack adding performance marketing on top of SEO) as they reach diminishing returns on their early growth channels, but in almost every case companies start with just one successful lane.
