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I count myself among a growing number of scientists who believe that the construction of self identity is not much better than the Lo-fi representations of other people we hold in our heads.
Gregory Berns • The Self Delusion
Robert Sapolsky: The Biology of Humans at Our Best and Worst
youtube.comWho you think you are--your notion of "self"-- is a mere cartoon, just as your notions of other people are cartoon versions of them, but critically these cartoons form the touchpoints of narrative that bind together our mental models of the world and our place in it.
Gregory Berns • The Self Delusion
This book reveals how our brains construct narratives for our lives, and how this process constructs our self-identity
Gregory Berns • The Self Delusion
Young brains are designed to explore; old brains are designed to exploit.
Derek Sivers • The Gardener and the Carpenter - by Alison Gopnik | Derek Sivers

In his apt and timely new book, "The Self Delusion: The New Neuroscience of How We Invent — and Reinvent — Our Identities," Berns, author of "How Dogs Love Us," explores the neuroscience of self perception and the clever, confounding ways we attempt to tell the stories of our lives.
The Self Delusion: The New Neuroscience of How We Invent--And Reinvent--Our Identities a book by Gregory Berns
Along the way, Berns explains the newest science of how memory, perception and influence play upon our pliable minds, and offers insights into better understanding who we are — and who can be.
The Self Delusion: The New Neuroscience of How We Invent--And Reinvent--Our Identities a book by Gregory Berns
“It seems like there’s a dog paper every day,” says Alan McElligott, a zoologist at the City University of Hong Kong who has studied the minds of goats and other farm animals. “It’s almost impossible to keep up with it.” What’s worse, others say, most money for livestock research still goes to studies aimed at improving milk or meat yields, not to ... See more