Sublime

Alexander's “internal agency” includes three staff members: a full-time editor, who manages an editorial calendar, production schedule, and set of media channels; a search engine optimization (SEO) expert, who increases the likelihood of the content getting found in search; and a copywriter, who works with subject matter experts inside the firm.

The Executive “Pop and Drop”

Chuck Proudfit,

Al Davis at Oakland (and by default, the great Sid Gillman under whom Al had served in San Diego with the Chargers);