Sublime
An inspiration engine for ideas
Al Mac
@thinkdelirium
AUTHENTIC YOU VS. YOUR BRAIN In the Seinfeld sitcom, Newman is Jerry’s mortal enemy. In our UNSCRIPTED fight, our Newman isn’t an external adversary—it’s our brains. Every one of us fights an inner battle between our soulful desires and our brain’s reflexive impetuses. In one corner, there’s an authentic you—striving for success and happiness. In
... See moreMJ DeMarco • UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship
David Barlow. He was (and still is) one of the premiere anxiety researchers on the planet.
Steven Hayes • A Liberated Mind: The essential guide to ACT
The Goal-Behavior-Results fantasy doesn’t take into account enough about what goes on in your subconscious mind. But the gorilla does, and it’s got its hands in everything. Everything has to pass through your subconscious to make sure it doesn’t rock your comfort zone. In effect, you need the gorilla’s approval to make things happen. And that’s
... See moreJohn Assaraf • Innercise
When it comes to shopping, there could be no such thing as free choice or random behavior. However much we may like to believe that we are acting independently and spontaneously, we are really driven by unconscious brand priming.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
