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Role 3: Identify a brand
Jenni Romaniuk • Better Brand Health eBook
brand’s Distinctive Assets,
Jenni Romaniuk • Better Brand Health eBook
Distributions of brand attitudes
Jenni Romaniuk • Better Brand Health eBook
- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."
Hugh Francis • ✨ Expansive Brands • garden3d research
Brand buyers
Jenni Romaniuk • Better Brand Health eBook
Marketing activity impacting brand-attribute linkages
Jenni Romaniuk • Better Brand Health eBook
Unprompted Brand Awareness measures also under-report atypical brands
Jenni Romaniuk • Better Brand Health eBook
Small brands