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Positioning: The Battle for Your Mind

Al Ries • 7 highlights

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Confessions of the Pricing Man: How Price Affects Everything

Hermann Simon

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Billion Dollar Brand Club

Lawrence Ingrassia

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Celebrity, Inc.: How Famous People Make Money

Jo Piazza

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Hermann Simon Confessions of the Pricing Man: How Price Affects Everything

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday • 1 highlight

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The Monthly Retainer Model in Financial Planning

Alan Moore, Michael Kitces

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