Sublime

So that, I think, is the role of information curators: They are our curiosity sherpas, who lead us to things we didn’t know we were interested in until we, well, until we are. Until we pay attention to them — because someone whose taste and opinion we trust points us to them, and we integrate them with our existing pool of resources, and they becom... See more

My approach to marketing is anthropological - it is about understanding culture, community, rituals, rites, taboos etc to inform brand-building and organic routes to growth. I am no Steven Bartlett. Never will be. Don't want to be.

Metatribe members tend to be multi-hyphenate: artist-scientist; dancer-entrepreneur; programmer-monk. Their work often synthesizes multiple disciplines at once.

The richest insights are found in overlooked sources and connections that are beyond the reach of the internet and the incentives of its curatorial algorithms. My inspiration comes from unexpected places: the yellowed pages of out-of-print software books, modern science fiction essays, the writings of early religious leaders, and unique items in ma... See more

In the most cynical version of this new world, culture designers are inculcating types of guy who are profitable. The customer lifetime value of a believer is potentially far greater than a user.