Sublime
An inspiration engine for ideas
Felix Hinderkircher
@felixh
Matthew Lautenbach
@mrlautenbach
Michael Seifarth
@kageetai
Matthias Adler
@matthiasadler
Gregor
@grexe
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkBenjamin Pohl
@benpohl
Jomo
@jomo
Barry Dornfeld
@barrydornfeld