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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore • 1 highlight

Cover of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore

Cover of Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Escape Velocity: Free Your Company's Future from the Pull of the Past

Geoffrey A. Moore

Cover of Escape Velocity: Free Your Company's Future from the Pull of the Past

Zone to Win

Geoffrey A. Moore

Cover of Zone to Win

Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In

Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Crossing The Chasm, Geoffrey A. Moore, HarperCollins, 1991.

Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Mythical Man-Month, Anniversary Edition, The: Essays On Software Engineering

Frederick P. Brooks Jr.

Cover of Mythical Man-Month, Anniversary Edition, The: Essays On Software Engineering

The Mythical Man-Month: Essays on Software Engineering, Anniversary Edition (2nd Edition)

Frederick P. Brooks

Cover of The Mythical Man-Month: Essays on Software Engineering, Anniversary Edition (2nd Edition)

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 6 highlights

Cover of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth