Sublime

That said, like a hermit crab that has outgrown its shell, the company crossing the chasm must scurry to find its new home.

while many are called, few are chosen.

Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In

the goal of which was to flesh out in full the Technology Adoption Life Cycle end to end from the early market, the chasm, and the bowling alley, on to the tornado, Main Street, and post-adoption category maturity.

Almost all successful crossings happen in business markets, where the economic and technical resources can absorb the challenges of an immature product and service offering.

Adding a new line of business to an existing portfolio creates a crisis of prioritization.

Crossing the chasm requires moving from an environment of support among the visionaries back into one of skepticism among the pragmatists.