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Competition and differentiation.
Geoffrey A. Moore • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
Crossing The Chasm, Geoffrey A. Moore, HarperCollins, 1991.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
The key point to notice is the transition from product to market, corresponding to crossing the chasm.
Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
the kind of market-size forecasts that come out of even the most highly respected firms
Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
That said, like a hermit crab that has outgrown its shell, the company crossing the chasm must scurry to find its new home.
Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
while many are called, few are chosen.
Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
The number-one corporate objective, when crossing the chasm, is to secure a channel into the mainstream market with which the pragmatist customer will be comfortable.