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The Definitive Drucker: Challenges For Tomorrow's Executives -- Final Advice From the Father of Modern Management
amazon.com
A good strategy recognizes the nature of the challenge and offers a way of surmounting it.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:
A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are
