Sublime
An inspiration engine for ideas
this is the secret of the new marketing. Find ten people. Ten people who trust you/respect you/need you/listen to you… Those ten people need what you have to sell or want it. And if they love it, you win. If they love it, they’ll each find ten more people (or a hundred, or a thousand, or perhaps as few as three). Repeat.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
This is how you become unbeatable
youtube.comOn Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
Gary Vaynerchuk • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
You’ve chosen this life and, by reading this book, you know the odds well. They’re stacked in favor of people who take a long view and who quadruple down on their winners. They’re stacked in favor of the people who are self-aware enough to realize that the losses come early and the big wins come late in the process.
Jason Calacanis • Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000
Bryan Roberts at Venrock, another top-tier VC, tries to spot potential category kings early.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
If you’re a great listener, you will be a great investor, as well as a great friend, a great parent, and a great human being.
Jason Calacanis • Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

So build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.