Sublime
An inspiration engine for ideas
the transition from a tight-knit group of multi-tasking entrepreneurs and early hires with a ‘Vision’, to dozens if not hundreds of team-members, often in multiple offices around the world.
James Silver • Upscale: What it takes to scale a startup. By the people who've done it.
‘regulation-issue binoculars’.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
community among members, and to tailor recommendations to individual tastes.
Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
‘features and benefits’ emerged as an advance on USPs.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
hard work for respondents