Sublime

The bottleneck is on the supply side. We did not anticipate the extent to which end user demand would outstrip GPU supply. The bottleneck to many companies’ growth quickly became not customer demand but access to the latest GPUs from Nvidia. Long wait times became the norm, and a simple business model emerged: pay a subscription fee to skip the li

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The music industry’s motivations to embrace gamification are arguably more financial than cultural: Newzoo estimates that the gaming industry generated over $175 billion in revenue in 2020, whereas official figures for the music recording and publishing sectors sum up to only around $27 billion in the same time period.

The result? “As opposed to preserving and letting it run as it is, it just got really, really corporate. Politics, greed, all the horrible things that come with big corporations, slowly sort-of crept in,” said Percival.

According to Microsoft, there are around 2 billion players in the world, all platforms taken into account. The industry has grown rapidly from $55.8 Bn in 2012 up to an impressive $152.1Bn in 2019, a CAGR of 15,4%! Consumer spending on games is expected to grow to $196 Bn by 2022 🤯

What's driven the growth of this industry for the last five to 10 years is this emergence of streaming. We just talked about how it's more than half the business today. It was single digit seven years ago and so that's just been rapid. All of the growth of the value of streaming has basically come from a few developed markets, historic markets that... See more