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I wanted to put my money exactly where my mouth is. The Little Monsters all over the world as well as the gay community have been tremendously supportive over the years and I have in turn been supportive . . . This is my chance to create something that is not only supportive of my political and social beliefs—not just for the gay community, but for
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
And so a name for her most loyal fans was born. Gaga has used high-profile events to show her dedication to these Little Monsters. Gaga performed at the 52nd Annual Grammy Awards on January 31, 2010. She was to sing for the first time with Elton John and had commissioned a special piano for the performance.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
When the album Born This Way was nominated for three Grammy Awards in 2011, Gaga thanked the fans. She tweeted, “I’m humbled + honored to have a Trinity of nominations from the Grammy’s, including Album of the Year for Born This Way. I love u so much.” In a follow-up tweet, she said, “#PawsUp for our album’s being nominated three years in a row. I
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Gaga metaphorically protects the bullied misfits who were teased, as she was in school. She uses her concerts as a safe haven for those who feel they don’t belong, or are called freaks or weirdos by others. She embraces another, more powerful name for them when she calls them Little Monsters. She openly shows her love and affection for fans and wan
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
While creating a buzz with her wild outfits and crazy performance art, she is methodically building a grassroots base of passionate fans for the long term.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
The two hit it off and Gaga took to Littlemonsters.com to announce some news—she had hired Helen to be a part of the creative team in the Haus of Gaga:
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
for tea and a chat. Here are some more key ways Gaga shows that she is a fan of her fans.