Sublime

social ad platform Adaptly,

The key to pulling this off, however, was gaining enough initial growth for public profiles to actually make an impact, which is why the company waited until they’d reached 2 million users before they began indexing user profiles.

Phase I – making something people want

buy. They used Eloqua, a marketing automation software, to determine the pages and links a prospect engaged with before accessing the documentation.

If you find keywords with good volume, test them by buying Google ads for your chosen keywords (see chapter 9). If these ads convert, you have an indication that SEO could be a strong growth channel for such keywords.

For example, the questions below seem like they are difficult or might require a lot of research to answer: How many prospective customers landed on my Web site? What are the demographics of my best and worst customers? Are customers who interact with my support team more likely to stay customers longer? However, they