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gtmfund.comWhen aligned, there’s a clear relationship between GTC and GTM, with community members transitioning to leads when the time is right. Until then, they’re gaining value from, and hopefully contributing value to, the community.
Patrick Woods • How to Drive Business Growth By Fostering Your Community
— Turner Novak, Partner at Gelt
Aashay Sanghvi • Five Startup Ideas #002 | The Generalist
For web3 organizations, GTM strategies depend on where an organization fits in the below matrix, according to its organizational structure (centralized vs. decentralized) and economic incentives (no token vs. token)
Andreessen Horowitz (AZ) • Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
- GTM efficiency: How efficiently can the marketplace grow? How much does the marketplace spend to acquire and onboard a new buyer or seller?
Bessemer Venture Partners • Roadmap: B2B Marketplaces
This new model, known as web3, changes the entire idea of GTM for these new kinds of companies. While some traditional customer acquisition frameworks are still relevant, the introduction of tokens and novel organizational structures such as decentralized autonomous organizations (DAOs) requires a variety of go-to-market approaches.
Andreessen Horowitz (AZ) • Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
● For most GTM companies, a Beachhead Strategy – winning one segment after another by focusing all the resources to get the job done – is the key to success.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and offli
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