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Good market segmentation analysis requires good empirical data .

Over the course of several summers in the late 1960s, Baum and Lloyd Welch, an information theorist working down the hall, developed an algorithm to analyze Markov chains, which are sequences of events in which the probability of what happens next depends only on the current state, not past events.

statistical comparisons may be made strictly in terms of the interior variation in the data,

The recommendation is to ask all necessary and unique questions, while resisting the temptation to include unnecessary or redundant questions.

called Classification and Regression Trees (CART), employs this elegant form of pruning, plus numerous other bells and whistles in its routines.11 CART was established by a 1984 book of the same name by four legendary researchers from Berkeley and Stanford: Leo Breiman, Jerome Friedman, Charles Stone, and Richard Olshen. I call them the “Fab Four.”

Die technologischen Möglichkeiten der digitalen Protokollierung von immer mehr Lebensspuren laden heutzutage dazu ein, ein auf das Individuum zielendes diagnostisches Instrumentarium der Risikoklassifikation anzuwenden. Der über uns schwebende Datenschatten, der unser soziales, politisches und ökonomisches Leben beschreibt und nachverfolgt, kann oh

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