Sublime

Are you familiar with Barry Callebaut? $BARN.SW is the world's leading manufacturer of high-quality chocolate and cocoa products. Headquartered in Zurich, Switzerland, the company operates 66 production facilities worldwide and employs more than 13,000 people. The company serves the entire food industry, from industrial... See more

Fred Franzia created Trader Joe's $2 wine (Two Buck Chuck) to humble the highbrow industry. He bought the brand for $27k from a Stanford alum saying "we buy bankrupt wineries from Stanford guys, some real dumbasses there." It has sold 1B+ bottles... See more

More recently, Paul Ricard, who became Marseille’s most celebrated and flamboyant tycoon—he once took fifteen hundred of his staff to Rome to be blessed by the Pope—decided as a young man to make his own brand of pastis. It wasn’t an original idea. The Pernod distillery near Avignon had turned its production over to pastis when the dangerously

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One of the most intrepid plans for stealing keys was concocted by Ian Fleming, creator of James Bond and a member of Naval Intelligence during the war. He suggested crashing a captured German bomber in the English Channel, close to a German ship. The German sailors would then approach the plane to rescue their comrades, whereupon the aircrew,

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Then along came Curt Herzstark, a young man who in the 1920s regularly traveled through the former Austrian Empire selling mechanical calculators to banks and other businesses. It was on these travels that he heard the same complaints from his customers.

Though Harper received requests to open up salons in other cities, she refused to expand until a certain number of women in that community signed a petition. A shrewd operator, she was keenly aware of market testing.